M3009 Research Methodologies
M3009 Research Methodologies

Unit Introduction

  • Module: Academic
  • Unit Code: M3009
  • nstructor: Mark Wilding
  • Level: Level 4

Unit Overview

M3009 Research Methodologies places its focus on types of research methods, sampling approaches, and data collection and analysis. The course will begin with explaining what research is and why research methodology is so important while introducing two common research methodology types, namely qualitative and quantitative research methods. It will define what is qualitative and quantitative research respectively. The course will also explore the process of crafting a qualitative research project, looking at various data collection tools, such as interviews, focus groups, observations, document analysis, etc. During this time, the process of sampling design and its approaches will also be addressed, including probability and nonprobability sampling approaches. Similarly, the course will go through a quantitative research project, looking at common questions such as, how to design a survey, how to make observation, and how to collect data from experiments. Finally, the course will demonstrate data analysis methods for the two research methods.

Learning Outcome:

Upon completion, students will be able to:

  • Understand the key features of quantitative and qualitative research methods.
  • Explain the sampling design process and discuss different sampling techniques.
  • Describe probability and nonprobability sampling approaches.
  • Describe various data collection tools for quantitative research, such as surveys and experiments.
  • Describe various data collection tools for qualitative research, such as interviews, focus groups, and participant observation.

Unit Tasks

  • Read each lesson study guide;
  • Watch the lesson videos
  • Complete assignment 1
  • Complete assignment 2
  • Complete the quiz test


In this unit, each lesson offers 100 credits, including:

  • 25 credits for Lesson videos
  • 25 credits for Assignment 1
  • 25 credits for Assignment 2
  • 25 credits for the Quiz


Assessment on watching lesson videos is based on the viewing duration. For example, when taking a video lesson lasts 10 minutes, students will get their credit by reaching the following minimum viewing duration.

Credit Viewing duration (min)
25 40
20 30
15 20
0 ≦19


Assignment comes in many shapes and forms,including cloze, multiple choice questions, and true/false questions. Each test equals 5 credits and allows a maximum of 3 answering attempts before offering students a final score. The following table displays how each test is assessed.

Credit Assessment Criteria
5 First attempt is correct
4 Second attempt is correct
3 Third attempt is correct
2.4 Third attempt is wrong


A quiz test includes a total of 10 multiple choice questions. Before seeing their final score, students have to submit the test. The following table displays how a multiple choice question is assessed.

Credit Assessment Criteria
2.5 Make a correct choice
0 Make an incorrect choice